BEHIND THE BRAND
We present to you the perfection of streetwear excellence, a brand that resonates with the very essence of your soul. Welcome to the world of TOV Apparel!
At TOV, we embrace the art of journeying for a vibe, a way of life that transcends mere fashion and becomes a statement of individuality. Our mission is to empower you to chase your dreams, seize the moment, and live life unapologetically. We stand by three pillars, three vibes, each ready to embrace your spirit and elevate your style to new heights.
The first vibe we invite you to pursue is "Hygge." It's more than just a word; it's a way of embracing comfort and coziness. In a world that never stops moving, we believe in slowing down, cherishing the little moments, and enveloping yourself in a warm, calming embrace. Our Hygge collection wraps you in plush fabrics, effortless designs, and a soothing color palette that will make you feel like you're walking on clouds. It's the perfect blend of fashion and relaxation, a sanctuary you can wear.
But life isn't just about tranquility; it's also about the thrill of living in the moment. Enter "Shaka," a vibe born from the spirit of Hawaiian surf culture. To hang loose, to do fun, enjoyable things that are utterly mindless—this is the essence of Shaka. Our Shaka collection is a burst of vibrant energy, colorful prints, and bold statements that scream adventure and enthusiasm. Whether you're out chasing waves or just enjoying the weekend with friends, Shaka embraces the spirit of carefree joy in every stitch.
And then, there's "Stoic," a force that surges through the veins of those who can endure pain and hardship without showing it. In the coldest winter storms and the harshest trials, those with Stoicism rise above, never backing down. They are unmovable. Our Stoic collection embodies resilience and strength, showcasing designs that remind you that you are unstoppable. Face the world head-on, with the tenacity of a warrior, and conquer every challenge in your path.
TOV Apparel isn't just a brand; it's an invitation to embark on a journey for the soul, an odyssey of style and self-discovery. We believe that clothing should not only look good but feel good, and through Hygge, Shaka, and Stoic, we cater to every facet of your personality.
Let TOV Apparel accompany you as you chase your vibes and express your essence. Let our collections be your companions in this beautiful expedition called life. Welcome to TOV Apparel, where the journey for a vibe begins, and the possibilities are limitless.
Our
Story
Jackson & Keaton
Weary
Get to Know Us
We are twin brothers from Colorado whose journey through life is woven with a shared passion for style and a steadfast commitment to our Christian faith. Growing up, we immersed ourselves in the world of streetwear fashion, from admiring perfectly styled outfits to carefully selecting the best pair of shoes that would make us stand out from the crowd.
As we entered our college years, a dream began to take root within our hearts—a dream to create something exceptional, a fusion of our love for fashion and unwavering devotion to Jesus Christ. We wanted to design streetwear apparel that would resonate with our peers, transcending mere fashion and touching the soul.
Late one evening, as we sought inspiration, we stumbled upon the Hebrew word "TOV." It was a word we hadn't encountered before, yet its meaning struck us like a bolt of lightning. TOV meant "good," a word God Himself used to describe His creation at the dawn of time. It held within it an explosive energy, signifying the profound design and purpose behind all human beings.
And so, TOV Apparel was born, a brand that would express not only the latest trends but also the essence of goodness and purpose. We envisioned our clothing as more than just fabric and designs; it would be an embodiment of our faith, a vessel to convey the pursuit of the initial life and design for each person.
TOV Apparel would revolve around three distinct vibes, each a pillar on which the pursuit of this good design would rest: Hygge, Shaka, and Stoic.
With these three vibes at the core of TOV Apparel, we pour our hearts into each design.
We hope that as we share our creations with the world, our brand will grow, captivating individuals seeking fashion with meaning. TOV Apparel can become a symbol of hope and inspiration, a reminder that faith, goodness, and style could intertwine harmoniously, influencing not only the streetwear fashion world but the hearts of those who embrace our clothing, journeying for a vibe out of our initial "good" design.